In this article from NHRD Network Journal (January 2012-Volume 5, Issue 1) Anand Mahindra shares his perspective on a neworganisational prototype – the purpose driven organisation driven by the creation of shared value – being the needof the changing world we live in.
He illustrates how Mahindra and Mahindra has put this into action and how the HR team has worked with business, using business processes, to ensure that social good and profits are two sides of the same coin. Mahindra believes that when the interests of all stakeholders are in sync, delivering the triple bottom line is a cinch
Matthew Farmer's insight:
Although published in 2012, this article is one of the best examples of a business demonstrating the commercial value of a ‘shared value’ approach to doing business. Mr Mahindra articulates well how social challenges can become business opportunities and how addressing them inspires customers and engages employees as well as making shareholders happy. The fact that the article is written by the Vice-Chairman & Managing Director speaks volumes.
'Shared value' approaches have enormous potential within Africa as well as in India