Navi Radjou has spent years studying "jugaad," also known as frugal innovation. Pioneered by entrepreneurs in emerging markets who figured out how to get spectacular value from limited resources, the practice has now caught on globally.
Becky Willmoth's insight:
In this insightful talk Navi Radjou details a wealth of examples of innovations developed from emerging markets. What is apparent across the examples he presents is that these entrepreneurs in emerging economies are not ‘making do with less’ but ‘making better with less’. They are converting adversity into opportunity, opportunity that inspires true human ingenuity, improving quality of life across the globe.